How to become "that" guy

I only started posting about AI content at the end of last year. And even then, I only started sharing videos about it over the last few months. Yet somehow I’ve become the “AI” guy.

I’ve had numerous people, both in private in my DMs and in public, let me know they found me through these videos. They’re reaching new audiences.

And I’ve already made over $150,000+ in the last two months because of it. Which is absolutely wild. It’s income I hadn’t even intentionally gone for. They’re just opportunities that have landed in my inbox.

I’ve had business owners reach out asking if I can teach them AI and teach their staff. It’s been quite overwhelming but very eye-opening.

I’ve become that guy purely down to positioning. I tell this to people all the time. If you want to be hired for something specific, start positioning yourself as “that” guy.

I am nowhere near being an AI expert, but I have enough knowledge and expertise to teach others how to get started, which is good enough.

Want to become a UI designer? Only share and post about UI design.
Want to become a photographer? Only share content around photography.
Want to become a writer? Start writing.

Position yourself as the person to go.

I have been using Viktor as part of my daily workflow for the last few weeks. It handles the kind of multi-step tasks that used to break my focus — things I would delegate if I had someone to delegate to. It works like a proper AI coworker, not just a prompt box.
getviktor.com →

Link Lowdown

A collection of links to stuff I think are worth sharing.

Cogito — With markdown getting more and more popular, nice to see some minimal Mac apps.

Clicky — Genius idea, it’s like microsoft paperclip but much better.

Pica — A better font manager for Mac.

Macfolio — Cool website for Mac users, curating apps and products.

transitions.dev — Great animations for web development and apps.

Typer — Free private AI on your Mac.

Lumnea — Bite sized information app.